Clients may express great enthusiasm during the initial phone call or consultation, only to seem resistant when the services actually begin. One great frustration as a professional is when it feels like you’re dragging your clients to make the changes they claim to want for themselves. In this presentation, we review reasons why clients may

seem resistant to change and how to engage them. By helping to build your clients’ readiness for change, you can clear the way to do the job you’ve been hired for.